GOAL 2014
Media Contacts
General Inquiries
Sally Krueger, Relationship Manager
+1-314-293-5500 sallyk@gaalliance.org

Media Inquiries
Steven Hedlund, Communications Manager
+1-207-831-0196 steven.hedlund@gaalliance.org

Best Aquaculture Practices Certification
Program Development
Peter Redmond, Vice President of Development
+1-479-530-8768 predmond@gaalliance.org

Best Aquaculture Practices Certification
Standards Development
Daniel Lee, BAP Standards Coordinator
+44-1248-712906 dangaelle@aol.com

Current Issues
Wally Stevens, Executive Director
+1-617-571-9717 wallys@gaalliance.org

Technical Questions
George Chamberlain, President
+1-314-607-8466 georgec@gaalliance.org

Technical Questions
Darryl Jory, Editor, Global Aquaculture Advocate
+1-407-366-8905 editorgaadvocate@aol.com

Supervalu Adopts Best Aquaculture Practices Seafood Certification
March, 2012

Supervalu Inc., one of the largest grocery retailers in the United States, has adopted Best Aquaculture Practices (BAP) certification as part of its comprehensive aquaculture procurement policy. 

Supervalu's goal is to work closely with its suppliers and the Global Aquaculture Alliance to ensure that all aquaculture species for which GAA has certification standards are sourced from BAP-certified farms by early 2013.

"We are delighted with the addition of Supervalu to our rapidly growing list of companies that endorse the BAP program," Peter Redmond, BAP vice president of development, said. "The Global Aquaculture Alliance commends Supervalu for making this decision, taking a leading role in the industry and being a strong advocate and voice of change for the company's customers."

"Seafood sustainability is an ongoing commitment at Supervalu, and we are excited to work with GAA on this issue," said Chris Hooks, Supervalu vice president of meat, seafood, dairy and frozen foods. "Expanding our sustainability efforts to include farm-raised seafood is extremely important to ensure we are securing a viable seafood supply for customers, both now and in the future."

About BAP
Best Aquaculture Practices is an international certification program based on achievable, science-based and continuously improved global performance standards for the entire aquaculture supply chain -- farms, hatcheries, processing plants and feed mills -- that assure healthful foods produced through environmentally and socially responsible means. For more information on BAP, visit www.gaalliance.org/bap/ or contact Peter Redmond at predmond@gaalliance.org.

About Supervalu
Supervalu Inc. is one of the largest companies in the U.S. grocery channel, with annual sales o approximately U.S. $37 billion. It serves customers across the United States through a network of more than 4,300 stores under retail brands that include Acme, Albertsons, Cub Foods, Farm Fresh, Hornbacher's, Jewel-Osco, Lucky, Save-A-Lot, Shaw's/Star Market, Shop 'n Save and Shoppers Food & Pharmacy. For more information, visit www.supervalu.com.